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  • national pet id tag week! 25% off site-wide, no code necessary

  • free shipping over $40 (US only)

  • 50% off on your second tag or collar

    use code "2isbetterthan1" in checkout

get to know your friends at besties

About us

Who is besties?

Besties is a pet accessory brand located in Southern California. We were founded by a group of pet lovers on a mission to rid the world of loud and boring ID tags because we believe that your bestie deserves only the best.

We strive to provide products that are both fun and functional, and we aim to offer an excellent customer experience.

Besties exists to reflect the joy that pets bring to their families in everything we do.

Meet the founders!

Hi! We're Genevieve and Eric, the husband and wife behind Besties. We enjoy living life to the fullest with our little pup, Hubble. For us that means road trips and camping in our VW bus, and activities like hiking, surfing, working out, and exploring new places. And hubble is, of course, always by our side.
We share a passion for design and innovation, which inspires everything we create at Besties. Having good quality gear that stands the test of time is something that really matters to us, and that includes gear for our dogs.
We hope you enjoy them as much as we do!