About us

We make pet ID tags that are silent, durable, and ridiculously cute

Besties started with a simple fix to a noisy problem: metal tags that jingle, scratch, and fade. Our 100% silicone tags keep the peace (no jingle), hold up to adventure, and look as good on day 100 as day 1.

What makes our tags different

Quiet by design: 100% silicone (no clink, no clang)
Readable for the long haul: Crisp engraving that won’t fade
Slide-on + classic styles: Jingle-free options for collar minimalists
Glow-in-the-dark + mini sizes: Safety and fit for every pet
Custom artwork: Your pet, your vibe, our engraving

Our pinky promise to our besties

Silence first

No more jingly metal - gentle on pets and on neurodivergent ears, too.

Made for adventure

Waterproof, easy to clean, fade-proof designs.

Personal, not generic

Custom artwork, fast turnaround, and friendly support from a small team.

Meet the humans behind Besties!

Hi, we’re Genevieve and Eric. We’re lifelong pet lovers who were tired of tags that were loud, flimsy, and (let’s be honest) boring. We started Besties in Southern California to build tags we actually wanted on our own dog: quiet, durable, and joyful. Today, thousands of pet parents trust Besties for everyday adventures, from beach days to couch naps.